What is Zymplify's G2 Reveal tool? Find out all you need to know in our guide. Our G2 Reveal tool helps you get the most out of your buyer intent data by quickly appending the buyer intent data that you get from G2, to include contact information. This helps you pick the hottest leads you would like to receive more information on. Find out more in our guide:

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Zymplify vs Traditional ABM: What You’re Missing
Account-Based Marketing (ABM) has been a go-to B2B strategy for over a decade. The concept is sound: focus your resources on the accounts most likely to buy, and personalise every interaction. But here’s the problem — most ABM programs underperform. According to ITSMA, only 1 in 5 marketers say their


