What did we ever do without social media? It is such a massive part of our lives, both personal and professional, in the ever-evolving digital landscape we live in. Why? Because it’s effortless, and most of the time, it’s free.
As a business, you should be using social media to your advantage, and generate a consistent stream of leads.
It’s an incredibly useful tool as it allows you to direct your followers to take action, from the swipe-up action on Instagram and Snapchat to sharing links to targeted landing pages. You can also promote your offerings on your social posts and include personalised call-to-actions (CTAs) in your captions.
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What is Social Media?
Websites and applications that enable users to create and share content or to participate in social networking. It’s the collective of online communication channels like Facebook, Twitter, Instagram and LinkedIn. They are dedicated to community-based interactions and collaboration.
What is Lead Generation?
Lead generation is the process of identifying, attracting and converting strangers into someone who has indicated some interest in what you’ve got to offer. It means you are enticing someone to your company’s product or service in what feels like an organic manner. The person feels like they have made the decision to insert their details and are happy to do so in exchange for something that brings value to them.
An example of a lead generation tool would be a blog post, live events, job applications, coupons or discount codes and online content.
If you put some content onto your website, with a compelling title, subheading and synopsis, and that person feels like they would really benefit from that piece of content, then they will happily enter their email address to download that piece of content. It’s seamless and natural.
However, you are gathering their email addresses so you can market to them and move them down your buyer’s funnel in a much more organic and natural fashion.