6 Key Components of the Perfect Elevator Pitch
If you’ve been in sales for any length of time, you’ve probably heard the term “elevator pitch”. You may have wondered, what exactly is an elevator pitch.
sales and marketing
Closing the sale as seamlessly as possible
According to Wikipedia, Closing is a sales term which refers to the process of making a sale. The term springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally to …
Email marketing: Are you taking it seriously?
There are now almost 4 billion email users worldwide. The number of business emails sent and received is expected to be more than 319 billion in 2021. For B2B audiences, email ranks third amongst the …
Changes in sales and marketing in the last 40 years
Our VP of Sales, Steve Lesser, and his thoughts on the changes in sales and marketing since he started his career in the early 80s.
Integrate your sales and marketing for a powerhouse campaign
The traditional sales and marketing models have been transformed completely by the Google age. Salespeople are no longer in control of the information that customers receive and consumers tend to research your company long before …
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30 video marketing stats that will make you want to start filming straight away
Have you noticed how all the ‘big dogs’ in your industry post video marketing content so much more than anyone else? We totally get it – creating and posting consistent video content can be frustrating and …
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Exciting new Zymplify updates
We are so excited to reveal another update to our platform, and we can’t wait to show you around Zymplify 3.1. We’ll go through some of the fantastic updates in this blog post, but if …
Meet the Team Monday: What’s it like to be Head of Marketing at Zymplify?
We really value our talented team of vibrant digital marketers, and we thought we’d introduce them to you. These are the people our clients work with every day to ensure their campaigns and digital marketing …
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The development of Zymplify
It is a fascinating experience to “practice what you preach” in the business world. In the world of marketing automation software, companies like Zymplify can both sell and to use their own products as part …