How Marketing Automation can Improve your ROI

We’re excited to roll out the latest version of Zymplify. This release is packed with powerful updates designed to help GTM teams track, verify, and activate buyer intent with more precision than ever. From real-time alerts in Slack to AI-driven setup tools, from scaling your outreach to syncing audiences into

In B2B sales, timing isn’t just important — it’s everything. You can have the perfect pitch, the most relevant solution, and competitive pricing, but if you reach out too early, the buyer isn’t ready. Too late, and they’ve already chosen a competitor. The sweet spot? When intent is at its

Most B2B teams focus their energy on a known list of target accounts. They’re often based on past wins, firmographic fit, or a sales rep’s gut feel. But here’s the problem: 📉 You can only sell to the accounts you can see — and in a fast-moving market, that means