How to Manage Multichannel Marketing

There are thousands of marketing channels that you can use in 2019 to get your business in front of your perfect customer. Managing these channels can be really difficult, especially when you’re trying to find out what’s working well, and what’s not.

It is essential to remain competitive in this ever-expanding digital landscape we live in, and one way to do that is engaged with multichannel marketing effectively. It refers to the combination of direct and indirect communication channels, online and offline.

Some of these channels include Website, email, social media, SEO, content and mobile. It gives people much more opportunity to see your product or service, and for them to discover it on a channel that they already actively use. This way, the initial interaction feels much more organic, and you are starting the inbound marketing process in a much more natural way.

Read the full guide here.

Popular Blog Posts

Blog

How to Trigger Outreach the Moment Buyers Show Intent

In B2B sales, timing isn’t just important — it’s everything. You can have the perfect pitch, the most relevant solution, and competitive pricing, but if you reach out too early, the buyer isn’t ready. Too late, and they’ve already chosen a competitor. The sweet spot? When intent is at its

Read More »
Blog

How to Find Buyers You Didn’t Even Know Existed

Most B2B teams focus their energy on a known list of target accounts. They’re often based on past wins, firmographic fit, or a sales rep’s gut feel. But here’s the problem: 📉 You can only sell to the accounts you can see — and in a fast-moving market, that means

Read More »
Scroll to Top