A marketing software company has joined forces with Ulster University to boost employment in Northern Ireland’s tech sector.
Portstewart based Zymplify have partnered with Ulster University for a new project aimed at attracting graduates to securing long-term development of the business.
Already delivering business solutions to SMEs in the UK, Ireland and the US, the software company is aiming to retain the knowledge being developed by universities in Northern Ireland.
We’re excited to roll out the latest version of Zymplify. This release is packed with powerful updates designed to help GTM teams track, verify, and activate buyer intent with more precision than ever. From real-time alerts in Slack to AI-driven setup tools, from scaling your outreach to syncing audiences into
In B2B sales, timing isn’t just important — it’s everything. You can have the perfect pitch, the most relevant solution, and competitive pricing, but if you reach out too early, the buyer isn’t ready. Too late, and they’ve already chosen a competitor. The sweet spot? When intent is at its
Most B2B teams focus their energy on a known list of target accounts. They’re often based on past wins, firmographic fit, or a sales rep’s gut feel. But here’s the problem: 📉 You can only sell to the accounts you can see — and in a fast-moving market, that means
