NuBoxx have grown rapidly since opening in 2017. Their future goal is to expand the brand through additional locations. NuBoxx have their her trust in Zymplify’s sales and marketing automation software to help them achieve that goal in the next 4 years. Click here to read this case study.

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The Research Quadrant: A New Way to Map Buyer Readiness

Sales and marketing teams have always chased the same goal: finding the right prospects, at the right time, with the right message. But here’s the reality — traditional funnels can’t keep up with how buyers actually behave today. Buyers are in control. They self-educate. They switch channels. They ghost for

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Why 3% of Your Market Is Ready — and How to Find Them

In any given market, only a tiny fraction of buyers are actually ready to buy — roughly 3%. The rest are either not looking, not aware, or not convinced. But that 3%? That’s where your revenue is hiding. And most go-to-market teams are missing them. The question isn’t how do

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