What is Lead Scoring? According to Wikipedia, the definition of lead scoring is, ‘a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organisation. The resulting …
According to Wikipedia, Closing is a sales term which refers to the process of making a sale. The term springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally to …
Content marketing is no longer just a buzz word within the world of marketing, and if you’re still not taking it seriously in 2019, then you really need to be. Content is just as important …
What is a content strategy and how do you create one? Read More »
Multichannel marketing is one of the most important marketing trends in 2019. There is a reason why you’re never more than two streets away from a Starbucks or a McDonalds. Being visible in more locations …
What did we ever do without social media? It is such a massive part of our lives, both personal and professional, in the ever-evolving digital landscape we live in. Why? Because it’s effortless, and most …
The mainstream image of SEO (such as it is) tends to present it as a vague and wearying process — sure, you need to think about it, but it’s no instant-impact solution to your marketing …
5 SEO Tips That Will Immediately Help Your Business Read More »
As marketers, we know that effective mobile marketing is no longer an added extra, but an absolute necessity in today’s growing digital world. We are a world of scrollers, swipers and tappers and we use our …
Inbound marketing in 2019 can be overwhelming, but there is a huge array of tools that we can use to help our digital efforts. Many marketing tools can aid productivity in a very cost-effective way. …
